List of Facebook Business / Fan Page Categories
Categories are essential to help with bench-marking any Business or Facebook Fan page.
Both new and even pages can be assigned to a category that is the most applicable for the business as it relates to their business nature and it’s primary functions, purpose and objectives. The business is not limited to just one category when making their selection in Facebook. As of the date of the publication, the business can select up to three categories. If the business have an Instagram page linked to the Facebook profile it will automatically select the first selection as the default to show on Instagram. Instagram as of the date of this publication only allows one category for the business so make sure you select what you main business purpose is when selecting your categories and subcategories on Facebook.
The categorization of your Facebook page traditionally sway your audience and fans to either like your page, content, or follow you. You selected category can influence the amount of likes on the page and the number of fans your page have. This transmits to the businesses as a gateway to help drive better quality traffic, gain devoted followers, it could potentially lead to more revenue and help raise brand awareness.
With more categories than ever to choose from, listing your Facebook page under the most appropriate section may be fundamental to the business, brand or page’s success.
Facebook Page Categories
Every Facebook page has to be assigned a category.
There are 6 primary categories to choose from.
The categories that you have to select from are:
- Local Business or Place
- Company, Organisation or Institution
- Brand or Product
- Artist, Band or Public Figure
- Cause or Community
Why does Facebook need Business / Fan Page Categories?
Categorization of Pages helps Facebook and the Facebook community understand the type of page and its potential audience. The category also defines some of the features available on the page. A local business, for example, will include a review tab that is not found in other pages.
To help you on your Facebook planning venture we’ve listed all the subcategories below that are available to choose from. These are taken from the Facebook API and are correct as of January 2018.
Category: Local Business or Place
Attractions/Things to Do
Event Planning/Event Services
Outdoor Gear/Sporting Goods
Category: Company, Organisation or Institution
Cars and Parts
Non-governmental Organisation (NGO)
Retail and Consumer Merchandise
Category: Brand or Product
Baby Goods/Kids Goods
Category: Artist, Band or Public Figure
Amateur Sports Team
School Sports Team