List of Facebook Business / Fan Page Categories
Categories are essential to help with bench-marking any Business or Facebook Fan page.
Both new and even pages can be assigned to a category that is the most applicable for the business as it relates to their business nature and it’s primary functions, purpose and objectives. The business is not limited to just one category when making their selection in Facebook. As of the date of the publication, the business can select up to three categories. If the business have an Instagram page linked to the Facebook profile it will automatically select the first selection as the default to show on Instagram. Instagram as of the date of this publication only allows one category for the business so make sure you select what you main business purpose is when selecting your categories and subcategories on Facebook.
The categorization of your Facebook page traditionally sway your audience and fans to either like your page, content, or follow you. You selected category can influence the amount of likes on the page and the number of fans your page have. This transmits to the businesses as a gateway to help drive better quality traffic, gain devoted followers, it could potentially lead to more revenue and help raise brand awareness.
With more categories than ever to choose from, listing your Facebook page under the most appropriate section may be fundamental to the business, brand or page’s success.
Facebook Page Categories
Every Facebook page has to be assigned a category.
There are 6 primary categories to choose from.
The categories that you have to select from are:
- Local Business or Place
- Company, Organisation or Institution
- Brand or Product
- Artist, Band or Public Figure
- Entertainment
- Cause or Community
Why does Facebook need Business / Fan Page Categories?
Categorization of Pages helps Facebook and the Facebook community understand the type of page and its potential audience. The category also defines some of the features available on the page. A local business, for example, will include a review tab that is not found in other pages.
To help you on your Facebook planning venture we’ve listed all the subcategories below that are available to choose from. These are taken from the Facebook API and are correct as of January 2018.
Category: Local Business or Place
Airport
Arts/Entertainment/Nightlife
Attractions/Things to Do
Bank/Financial Services
Bar
Bookshop
Business Services
Church/Religious Organisation
Cinema
Club
Community/Government
Concert Venue
DIY
Doctor
Event Planning/Event Services
Food/Groceries
Health/Medical/Pharmacy
Hospital/Clinic
Hotel
Landmark
Lawyer
Library
Local Business
Middle School
Museum/Art Gallery
Outdoor Gear/Sporting Goods
Pet Services
Professional Services
Property
Public Places
Restaurant/Cafe
School
Shopping/Retail
Spas/Beauty/Personal Care
Sports Venue
Sports/Recreation/Activities
Tours/Sightseeing
Transport
University
Vehicles
Category: Company, Organisation or Institution
Aerospace/Defence
Bank/Financial Institution
Biotechnology
Cars and Parts
Cause
Chemicals
Church/Religious Organisation
Community Organisation
Company
Computers/Technology
Consulting/Business Services
Education
Energy/Utility
Engineering/Construction
Farming/Agriculture
Food/Beverages
Government Organisation
Health/Beauty
Health/Medical/Pharmaceuticals
Industrials
Insurance Company
Internet/Software
Legal/Law
Media/News/Publishing
Middle School
Mining/Materials
Non-governmental Organisation (NGO)
Non-profit Organisation
Organisation
Political Organisation
Political Party
Preschool
Primary School
Retail and Consumer Merchandise
School
Small Business
Telecommunication
Transport/Freight
Travel/Leisure
University
Category: Brand or Product
App Page
Appliances
Baby Goods/Kids Goods
Bags/Luggage
Board Game
Building Materials
Camera/Photo
Cars
Clothing
Commercial Equipment
Computers
Electronics
Food/Beverages
Furniture
Games/Toys
Health/Beauty
Home Decor
Household Supplies
Jewellery/Watches
Kitchen/Cooking
Medications
Office Supplies
Patio/Garden
Pet Supplies
Phone/Tablet
Product/Service
Software
Tools/Equipment
Video Game
Vitamins/Supplements
Website
Wine/Spirits
Category: Artist, Band or Public Figure
Actor
Artist
Author
Blogger
Business Person
Chef
Coach
Comedian
Dancer
Designer
Entertainer
Entrepreneur
Fictional Character
Film Character
Film Director
Fitness Model
Government Official
Journalist
Musician/Band
News Personality
Pet
Photographer
Politician
Producer
Public Figure
Scientist
Sportsperson
Teacher
Writer
Category: Entertainment
Album
Amateur Sports Team
Book
Book Series
Bookshop
Cinema
Concert Tour
Concert Venue
Fictional Character
Film
Film Character
Library
Magazine
Movie Studio
Music Award
Music Chart
Music Video
Performance Art
Radio Station
Record Label
School Sports Team
Song
Sports League
Sports Team
Sports Venue
Theatrical Play
TV Channel
TV Network
TV Programme
TV/Film Award
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